Google Analytics - Swansea Digital Marketing

10 Amazing Tips When Using Google Analytics

Is there a way you can increase your conversations and make your business better?  Google analytics can effortlessly help you improve your business significantly. But how?  Fortunately for you, we have discussed the 10  amazing tips and tricks for using google analytics.

What is Google Analytics?

Google Analytics is a tool by Google that helps you analyze your website activities. But wait, how does Google analytics work? The tool is able to put tracking codes into your website; the codes then take note of users’ different behaviours and send information to the google analytics as soon as the user leaves your website.

To help you not use this great tool casually, we have compiled a list of the 10 amazing tips when using google analytics to help get the most out of it.

1. Make use of Filters

Can you get clean traffic reports using google analytics?  By use of filters, you are able to lock out traffic from your office, home, developer or from any desired source. A clean report will give you the actual activities from targeted audiences.

To exclude some parties from google analytics data navigate to admin panel> all filters> add a new filter> set a filter to exclude traffic from specific IP addresses.

2. Make use of Segments

A Segment enables you to look at traffic based on certain criteria and compare the performance of the particular segment to the performance of your website.  Google Analytics allows you to create your own segments depending on your preferred metrics. Segmented can be applied to your regular reports, In short, the tool helps you create reports within reports.

  • Segments will help you categorise your users and look at reports on those that bought a product. It will also allow you to examine their behaviour on your website.
  • Segments will help you switch your focus to first-time visitors thus help you see the results of your marketing campaigns.

With segments, your business is likely to go to new heights.

3. Set your Goals Straight

What is your objective? Whatever they are; Google Analytics helps you set them up. The only way to ensure that you are on track is to measure conversions by use of goals. You can set more than one goal on your analytics. Your main goal should be to make great conversations. To make this possible assign a monetary value to each of your goals. This allows you to strengthen your online marketing strategies to enable you to reach your goals on time. Additionally, you may not be able to determine how much you are losing on every user exiting your website without having your goals set.

4. Look at your top Conversation Channels

Determining your source of traffic gives you a good idea of the user’s behaviour and of course, the most used route many users take from their first action to conversion. Having an idea of the location of your visitors helps you steer marketing campaigns towards that specific area for better conversation.

To identify your top conversion channels Navigate to conversions> multi- channel> funnels> top conversion paths. Here you view the top conversation paths by default, you have an option of increasing the number which you can view at a time.

 5. Make use of internal Site Search to enhance User’s Experience

Why should you be looking at your internal site search? A thoroughly internal site search helps you identify what the users are interested in and what they didn’t find from your website.

To access the list of search terms that visitors have checked on your domain go to Behaviour> site> search> overview. One thing you have to understand is that your visitors may have looked for keywords that you have not written about.  These reports will be able to help you know what to cover in order to keep your users coming back.

6.  Configure Intelligent Events

Intelligent events feature helps you identify unusual activities on your website.  Analysing your traffic performance by generally looking at the metrics may not give you the real picture of what might be happening.

  • Google analytics notifies you of any unusual site activity. Even though, you need to set up your own intelligence events to be on the safer side.

Navigate to intelligence events section> custom alerts> manage custom alerts> (you will be needed to create your own intelligence event). Additionally, you will have to add periods and specify how you will love to receive the notifications. The most common means is by email.

7.  Monitor Users Bounce Rate

As you already know bounce rate is one of the most important aspects of ranking your business. A bounce rate mirrors the quality of your website. It simply shows how much time your visitors are spending on your website. A lower bounce rate means that your users found your content useful. A higher bounce rate will prompt you to make some changes in your website for better conversations.

8. Make Use of Landing Pages Reports

Landing pages reports will give you information about pages that performed well and the ones that didn’t. This way you are able to apply some tactics that could have worked for a page to other low converting pages.

You may apply a filter to enable you to have a look at conversion. You can be able to see the conversation rate of each page. Landing pages simply help you understand what the needs of your visitors are in terms of what makes them a little glued.

9. Check your Website Loading Speed

You need to help your users make a purchase within the shortest time possible. A slow-loading page is not only annoying but also time-wasting. Optimising loading duration is important in increasing conversation. Again loading speed is an important ranking factor.

To track the slow pages on your website click behaviour> site speed> page> timing. By setting the middle column on average, you are able to see the average page load time and average exit per cent in all your pages.

10. Look into your Past Trends and Performances

Your google analytics reports display results from the past 1 month. To change such default settings select any range and date you prefer. Also, compare your reports with previous data so that you properly examine changes in your area of concern.

The best way to carry tests on strategies that work and those that don’t is by comparing results before certain changes and results after those changes.

How often should I look at my Google Analytic Reports?

There is no point of excellently designing your reports if you never get time to look at them.  To make better use of google analytics, review your main KPIs every other week and your reports once monthly.

This way you are able to keep tabs with what is happening on your website. Conduct a review each time there are major updates so that you look at where you stand in terms of performance.

 Summing Up

In case you aren’t already, we advise that you make use of these 10 amazing tips when using google analytics. We hope that this article helped you make better use of this amazing tool. Wish to know more about Data Collection.

Swansea Digital Marketing, 306 Llangyfelach Road, Brynhyfryd, Swansea, SA5 9LG. Tel: 07946 212 620