Do you find yourself creating fantastic content but lack people to see it? Well, that’s the story among many businesses that lack proper content amplification strategies. Fortunately for you, this article will highlight the important aspects of content amplification and how to do it right. But first… Amplification meaning Amplification is a marketing term used …
Gone are the days when brands used to guesswork their marketing strategy. Audience profiling is here with us and it keeps getting better day by day. By categorising your audience using different parameters, you can be able to build better campaigns with an excellent return on investments. Let’s discuss what audience profile entails, its importance …
SEO and digital marketing complement each other big time. Integrating SEO in digital marketing is a new trend that is here to stay. Read to understand the difference between the two and how they work together to boost website ranking and increase conversions. What is the Difference Between SEO and Digital Media? SEO and digital …
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Data collection is a must in today’s business world. Data provides an in-depth insight into how prospects interact with particular products or services. There are several sources of data depending on the type of business you run. Any form of data collected will help you create a marketing strategy that bears fruits within the desired …
There is a dramatic shift in online marketing. You either join or you die. The truth is; the marketing strategies that you used in 2018 may not work this year. Fortunately, we have looked into the new types of online marketing to help you remain on top of your business this year. Here are types …
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Lead generation is important in making your online business a success. Having a well thought out lead generation strategy will help you reach out to more people and in return make sales. It doesn’t matter where you are in your digital marketing journey, we listed some of the most effective lead generation strategies to help …
Is Search Engine Optimisation important in digital marketing? And if so, How can you incorporate SEO with digital marketing to yield results? SEO can no longer be ignored, there are so many tips and trick that you can use to rank well on search engines. However, some of these tactics may disappoint you really bad. …
Marketing is not rocket science, it is not easy either. However, with a good marketing plan, keeping your customers satisfied will be a walk in the park. We have discussed some components of marketing that will help you start on the right foot. Marketing Meaning Marketing is the process of developing relationships with target customers …
We are in a competitive world, each single day thousands of companies are launched! How do you stay ahead of the curve? Remember that startups have to compete with big companies for sales. Marketing your business may seem impossible especially when working on a tight budget. However, with digital marketing, you can do so much …
Converting a prospect into a buyer is not a walk in the park. A sales funnel is a must-have for any business that is dependant on customers to grow. The funnel has to be designed in a way that it properly captures your prospect’s path and keeps them active all the way until they are …
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