Easy Steps to understand & Use PPC Everyone wants more traffic to their website. It’s simple maths – you have a new website and you want people to know it exists. You have two choices: Organic searches Paid searches Both have their part to play. Organic is without doubt vital but takes time. So what’s …
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising and is used on various platforms to leverage traffic. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
Being able to position yourself online with paid advertising is a skill that once mastered can be applied to multiple platforms, such as Google, Bing, Facebook, Twitter, Youtube, Instagram, and more besides.