A brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

Developing a memorable brand is key to standing out from your competitors and carving out an area within your market.

Investment into your brand is a sure fire way of raising its profile and ensuring it is well-maintained online where you wish it to be as visible as possible. This is a key factor in ranking your website online.

Branding can take many forms from logos to slogans, design to printed products. The distribution of merchandise with a brand name or symbol can be either simple or elaborate to convey your marketing message.